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Online Social Media Dashboard

Published 01/29/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a multilingual social media monitoring and measurement solution. The service provides the largest coverage of social media in Asia. The site uses advanced data mining and natural language processing technology to provide real-time buzz trending, sentiment detection (positive or negative), influence scoring (scores the influence of the media where activity is happening) and market segmentation on a given topic. Once topics are entered, the user has a My Topics page, which gives a summary view of each of the topics the user is monitoring. The summary includes entries today, change since yesterday, entires yesterday, majority media and majority market.

Clicking on an entry in the My Topics summary list brings up a detail view of that topic. Data shown includes a graph of the number of entries for the topic. The user can select the date range for the data to display. The detail view also shows the average number of entries per hour, the average influence factor per entry and the average sentiment per entry. Clicking on any of these items will bring up a chart of the item for a selected date range. The detail page also features a Compare feature, which allows the user to compare the data from two topics at the same time. Other information shown includes the top 5 markets, a summary of media types (microblogs, news, etc.) and the top 5 sites (sites with the most entries). The user can also elect to receive email alerts daily or weekly at a specified time.

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What is the history and popularity of the app?

Singapore-based was founded by Li Jia Yi, Kelvin Quee and Benjamin Koe.

What are the differences to other apps?

Competition to comes from sites such as Google Trends and Trackur. Google Trends uses frequency data from Google's search engine, so it does not directly monitor social media. Google Trends is a free service. Trackur monitors social networks and other services, similar to, and provides more features than for a lower price.

How does the web app look and feel to use?

The site has a very Web 2.0 look and feel. The site is quite responsive, although real-time updates can take some time. The site is analyzing a lot of real-time data when a topic is searched. The user interface is very intuitive, and overall the site is quite easy to use. The presentation of charts and graphs is professional, and the summary page conveys a lot of information without seeming cluttered. The site does not display any advertising.

How does the registration process work? does not offer a free account, but users can request a demo by completing an online form. The demo account is already set up with example trend topics.

What does it cost to use the application?

Four paid plans are offered, and the signup process is handle through PayPal checkout. The four plans include Starter, Expert, Pro and Max. The Starter plan offers 1 topic with unlimited results, and costs $55 per month plus a $55 setup fee per topic. The Expert plans offers up to 10 topics with unlimited results, and costs $500 per month plus a $50 per topic setup fee. The Pro plan allows for up to 50 topics with unlimited results, and costs $2,250 per month plus a $45 setup fee per topic. The Max plan features up to 100 topics with unlimited results, and costs $4,000 per month with a $40 per topic setup fee.

Who would you recommend the application to?

The site is recommended to anyone who needs to monitor trends in social media. The site uses some quite sophisticated software to track trends in the social media, and the results are quite complete. The site is very easy to use, and the presentation of data is professional.

  • Monitor social media in any language
  • Monitor trends such as amount of buzz, sentiment, influence of the social media and market segmentation (location information)
  • Summary view gives information on current entries and yesterday's entries
  • Detail view gives a detailed breakdown of data based on the selected date range
  • Charts and graphs of data are available
  • Service is not cheap – pricing ranges from $55 per month for 1 topic to $4,000 per month for up to 100 topics

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